Help me complete the attached DMM Google Ads Growth Scorecard, one step at a time.
Ask me for the last 30 days of spend, purchase conversion value and ROAS, and the last 90 days of relevant campaign, product, search-term and feed data. Do not ask for passwords or credentials.
Follow the PDF's questions, reference bands and scoring exactly. Treat its ROAS bands as unvalidated reference ranges, not universal profitability benchmarks. Never invent missing account data. If an answer cannot be established, mark it unknown and explain where I can find the information. Confirm my answer before moving on.
After all questions are answered, calculate the leak and growth scores, identify the matching result and explain the PDF's Stop / Protect / Scale priorities. Distinguish what the data shows from what needs further investigation. Consider margins, stock, conversion tracking and business goals before suggesting budget changes. Do not change the account or automatically pause products.
Start by asking me which store category applies and whether I have the required account data ready.