Privacy Policy

Last updated:

1. Introduction

DMM ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our paid advertising campaigns. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

2. Information We Collect

2.1 Information You Provide Directly

When you fill out our contact forms, request callback, or sign up for our services, we collect:

  • Personal Information: Full name, email address, phone number
  • Business Information: Company name, website URL, business type
  • Service Preferences: Current Google Ads status, monthly ad spend or budget goals
  • Communication Records: Any correspondence, emails, or messages you send to us

2.2 Information Collected Through Paid Advertising

When you interact with our paid advertising campaigns (including Google Ads, social media ads, and other digital advertising platforms), we may collect:

  • Information you provide when clicking on our ads and completing forms
  • Device information (browser type, operating system, device identifiers)
  • Usage data (pages visited, time spent, actions taken)
  • Referral source information (which ad or campaign led you to our site)

2.3 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior:

  • IP address and approximate geographic location
  • Browser type and version
  • Operating system
  • Pages viewed, time spent on pages, and navigation patterns
  • Referring website addresses
  • Date and time of visits

2.4 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to track activity on our website and store certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To provide, maintain, and improve our Google Ads management services
  • Communication: To respond to your inquiries, provide customer support, and send service-related communications
  • Marketing: To send you promotional materials, newsletters, and information about our services that may interest you
  • Advertising: To create and manage targeted advertising campaigns, including retargeting campaigns
  • Analytics: To analyze website usage, improve our website and services, and understand user preferences
  • Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements
  • Account Management: To manage your account, process payments, and maintain service records

4. Email Marketing and Communications

4.1 Consent to Receive Marketing Emails

By submitting your email address through our contact forms or signing up for our services, you explicitly consent to receive marketing communications from DMM via email. This includes:

  • Promotional emails about our services
  • Newsletters with industry insights and tips
  • Special offers and service updates
  • Educational content about Google Ads and digital marketing
  • Event invitations and webinar notifications

4.2 Opt-Out Rights

You have the right to opt-out of receiving marketing emails at any time. You can unsubscribe by:

  • Clicking the "unsubscribe" link at the bottom of any marketing email
  • Contacting us directly at the email address provided in our communications
  • Replying to any email with "UNSUBSCRIBE" in the subject line

Please note that even if you opt-out of marketing communications, we may still send you service-related emails (such as account updates, billing information, or responses to your inquiries) as these are necessary for the provision of our services.

4.3 Email Service Providers

We use third-party email service providers to send marketing emails. These providers may have access to your email address and name for the sole purpose of sending emails on our behalf. They are contractually obligated to protect your information and not use it for any other purpose.

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • Service Providers: With trusted third-party service providers who assist us in operating our website, conducting our business, or serving our users (such as email service providers, payment processors, and analytics services)
  • Legal Requirements: When required by law, court order, or government regulation, or to protect our rights, property, or safety
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, where your information may be transferred as part of the transaction
  • With Your Consent: When you have given us explicit permission to share your information

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

8. Your Rights (Australian Privacy Principles)

Under the Australian Privacy Act 1988 and the Australian Privacy Principles, you have the right to:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate, incomplete, or out-of-date information
  • Deletion: Request deletion of your personal information (subject to legal and contractual obligations)
  • Complaint: Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached the Privacy Act
  • Opt-Out: Opt-out of direct marketing communications at any time

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

9. Third-Party Links and Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

11. International Data Transfers

Your information may be transferred to and processed in countries other than Australia. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through our website contact form or email us directly. We will respond to your inquiry within a reasonable timeframe.